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Augmented and virtual reality could open portals to new worlds, providing us with exciting, immersive experiences right in our living rooms.
Or...it could help people do their jobs. Although adoption of mixed reality is still relatively low—eMarketer clocks US penetration rates at 28.1% for AR and 17.7% for VR—organizations from the Pentagon to Hilton have experimented with the tech for their employees.
So, how do workers feel about this?
Overall, US adults are mixed about using AR/VR in a work setting, per a June Morning Brew-Harris Poll survey. 27% said they’re very or somewhat excited, 29% said they’re not very or not at all excited, and 31% said they’re neutral.
Dan McCarthy
- That tracks with what respondents felt about AR/VR in general: 28% said they’re excited, 34% aren’t, and 28% were neutral.
- Younger, higher-earning, and male respondents are all more excited about AR/VR in the workplace than older, lower-earning, and female respondents.
Training and development is by far the most desired use case across all demographics. 39% of respondents said they are most excited for AR/VR training, compared to 18% for real-time feedback, 16% for remote collaboration, and 13% for managing workflows.
Bottom line: Big Tech expects mixed reality to be the platform of the future. If that’s right, it’s only natural that AR/VR will have both lucrative enterprise and consumer applications, just like the personal computer, mobile phone, cloud, and other tech advancements before it.—DM