Yesterday, SoftBank-backed Lemonade went public. Shares jumped nearly 140% in the first day of trading.
The MO: Lemonade sells renters and homeowners insurance directly to consumers through a sleek mobile app. The company says 70% of its customers are card-carrying members of The Avocado Toast Generation, i.e. younger than 35.
- Lemonade also plays up its AI chops. The “AI Maya” chatbot performs underwriting, “AI Jim” pays claims, and “CX AI” handles roughly one-third of customer service queries.
- Lemonade offloads 75% of its claims to reinsurers, allowing it to focus on software and growth rather than pure-play insurance.
Like most SoftBank portfolio companies, Lemonade is unprofitable: It booked a $36.5 million net loss in Q1. To grow and reach profitability, the company is betting on its user-friendly experience, personalized claims, and its tech stack.
Zoom out: Insuretech is booming, and not just in the U.S.: Ping An, one of China’s largest private companies, has deployed AI techniques across its insurance portfolio.
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