April and May were some of the biggest months for the gaming industry ever. Let's run through the numbers.
⛏ Minecraft recently topped 200 million in unit sales. Microsoft, which paid $2.5 billion to acquire Minecraft in 2014, says the sandbox game has 126 million monthly active players.
🎤 Travis Scott drew a record 12.3 million concurrent viewers to his concert in Fortnite in late April. Fortnite also launched Party Royale, a no-weapon, no-battling mode that allows players to just...hang out. In early May, Dillon Francis, Steve Aoki, and deadmau5 held a concert in Party Royale.
👀 Sony CEO Kenichiro Yoshida sent a memo to employees after Scott's Fortnite concert, saying that live virtual events could be a big opportunity for the company (per the FT).
🔫 Call of Duty: Modern Warfare became the best-selling game of the year. "Call of Duty is the Guy Fieri of gaming franchises: Everyone likes to dunk on it, but it seems here for the long haul," Inverse writes.
🏡 Animal Crossing: New Horizons has over 12 million players speculating on turnip prices and navigating virtual interest rate cuts from the Bank of Nook. The game has also boosted Nintendo Switch sales.
Behind every virtual world is a real economy
Virtual marketplaces are generating very real economic activity in these video games. That's why I spent hours digesting The Virtual Economy, a new report from L'Atelier, an independent foresight subsidiary of BNP Paribas.
"Just out of reach, behind a digital curtain, exists a galaxy of activity. A new economic frontier that may be the answer to the generational wealth gap," L'Atelier writes. While I don't necessarily see virtual economies as a viable engine for upward socioeconomic mobility, the foresight company does profile individuals who have reinvented themselves or made a fortune inside digital third places.
Breaking down the Virtual Economy:
- "It is a place frequented, with varying degrees of immersion, by some 2.5 billion people through phones, consoles, laptops, desktops, and headsets," L'Atelier writes.
- Multiplayer games, virtual simulation platforms, and "interactive media" revenue was ~$109 billion in 2019, up from $62 billion four years prior, per SuperData. Revenue is projected to hit nearly $129 billion by 2021.
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Roughly 85% of the revenue earned in virtual marketplaces is comprised of repeated purchases of currency, avatars, weapons, and other goods, such as Fortnite "emotes" and Travis Scott digital merch. Those repeated purchases, called microtransactions, form a recurring revenue stream that would make any B2B SaaS company jealous.
Commerce in the virtual economy goes beyond personal items: Someone paid $200,000 for a plot of blockchain-based virtual real estate in Genesis City. Brands like Star Wars and Quibi have launched marketing campaigns within Fortnite.
- And there's the black market players: "Some are digital gun runners, counterfeiters, and thieves who use the vast and largely unregulated gaming universe as cover for their illicit activities. They are earning large sums of real-world money," L'Atelier writes.
Who to watch going forward
The game studios and publishers who make the rules, oversee economies, set capital controls, mint the creation of new virtual assets, and control the supply of resources. Think Epic Games and Roblox.
If you want to learn more, read the full Virtual Economy report. L'Atelier looks at the "pirates, producers, and pioneers"; tie-ins with cryptocurrency, VR, distributed ledgers, and computer vision; and gig economies that have formed within the virtual economy.