For much of 2024, experts sounded the alarm about the harm deepfakes and other AI threats pose to political contests, with many predicting that the US presidential race would be the first “AI election.”
But as the dust settles, it’s not entirely clear how much of a role the technology did end up playing. While there were certainly attempts to use deepfakes and AI-fueled misinformation to sway voter opinion, there’s not much clear-cut evidence it had an impact, though some experts caution we don’t yet know the full story.
There were, of course, a few widely reported instances of AI’s role in the election—a faked robocall that mimicked President Biden’s voice, rising tendencies to dismiss real campaign photos as AI-generated. And a report from OpenAI documented more than 20 election influence operations the company shut down, but noted that they hadn’t gained much traction.
Jennifer Stromer-Galley, a professor at Syracuse University’s School of Information Studies who studies digital communications and elections, said AI ended up being just one smaller piece in a wider flood of election-related misinformation.
“As it turns out, the concerns around AI and deepfakes in this election didn’t really come to pass,” Stromer-Galley told Tech Brew. “I think [AI] still is very much an issue. But there are really big issues in our electoral space right now, and AI is a red herring.”
Keep reading here.—PK
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