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Looking back on the tech industry over the last 25 years

Exploring the pivotal moments that shaped the the tech world

Tech is omnipresent in our lives, a fact that’s only escalated over the past 25 years. Every new innovation has come with assurances of a better, healthier, more productive, more livable future. Despite all those promises, the only thing that’s clear a quarter of the way into this century is that humanity is grappling more than ever with the impact of the behemoth that is “the tech industry,” for better or for worse.

In 2000, according to Pew, 52% of adults in the US were online. Today, we’re at 96%. One big reason: The advent of the pocket computer. The iPhone changed the way both business and society operates.

Fun social platforms wrought privacy concerns. The app economy blossomed to a trillion-dollar industry, opening new doors to dash through (as well as introducing a new verb to our lexicon: “to uber”). Smartphone-connected micromobility pledged to solve the “last-mile” problem while littering city sidewalks with abandoned scooters.

Tech advancements in medicine offered ways to grow “fitter,” tracking our sleep and counting our steps, and yet, the US mortality rate remains shockingly high for a wealthy nation. The 40-hour workweek remains standard despite SaaS, apps, platforms, and AI tools promising to usher in an era of fine-tuned worker productivity. Climate tech has repeatedly vowed to slow, if not altogether solve, the climate crisis, but the mercury bubbles ever upward.

For Tech Brew’s slices of Morning Brew’s Quarter Century Project, we looked at a dozen incidents that defined tech as we know it today and asked the everlasting question: What happened, and where are we going?

2000

A young Bill Gates in a suit stands clasping his hands in front of a podium with the Microsoft logo on the front.
February 2000

Microsoft introduces Windows 2000

Steve Jobs, in a black t-shirt and delicate wire glasses, speaks while seated in front of a desktop computer.
September 2000

Apple debuts Mac OS X

2001

A group of professionally dressed individuals sit with open notebooks and binders at four large tables all facing one another leaving a central open space with ice sculptures on display
March 2001

US announces intention to leave Kyoto Protocol

December 2001

The Segway initiated a wave of micromobility startups. What’s next?

2003

2004

Two men walking past a Google sign on the corporate campus.
April 2004

Google launches Gmail, paving the way for workplace productivity tools.

2009

A blue sedan vehicle with a camera on top sits outside of the Google offices.
January 2009

Google debuts its self-driving car project, later called Waymo

Looking for More?

We’ll be adding to our Quarter Century Project every month for all of 2025. Check back for additional stories or subscribe to Tech Brew for all of your industry needs.

Script Stuff!

Editorial

Executive Editor: Josh Sternberg
Managing Editor: Margarita Noriega
Editor: Annie Saunders
Editorial Operations: Ben Marx
Reporters: Patrick Kulp, Jordyn Grzelewski, Tricia Crimmins
Standards & Style Desk: Nicole Jones (Managing Editor), Kate Brandt (Copy Editor)

Design

Design Director: Alyssa Nassner
Art Director: Frank Scialabba
Designers: Anna Kim, Emily Parsons
Illustration: Jiawen Chen

Special Thanks To

Lance Holt, Abbie Winters