Looking back on the tech industry over the last 25 years
Exploring the pivotal moments that shaped the the tech world

Tech is omnipresent in our lives, a fact that’s only escalated over the past 25 years. Every new innovation has come with assurances of a better, healthier, more productive, more livable future. Despite all those promises, the only thing that’s clear a quarter of the way into this century is that humanity is grappling more than ever with the impact of the behemoth that is “the tech industry,” for better or for worse.
In 2000, according to Pew, 52% of adults in the US were online. Today, we’re at 96%. One big reason: The advent of the pocket computer. The iPhone changed the way both business and society operates.
Fun social platforms wrought privacy concerns. The app economy blossomed to a trillion-dollar industry, opening new doors to dash through (as well as introducing a new verb to our lexicon: “to uber”). Smartphone-connected micromobility pledged to solve the “last-mile” problem while littering city sidewalks with abandoned scooters.
Tech advancements in medicine offered ways to grow “fitter,” tracking our sleep and counting our steps, and yet, the US mortality rate remains shockingly high for a wealthy nation. The 40-hour workweek remains standard despite SaaS, apps, platforms, and AI tools promising to usher in an era of fine-tuned worker productivity. Climate tech has repeatedly vowed to slow, if not altogether solve, the climate crisis, but the mercury bubbles ever upward.
For Tech Brew’s slices of Morning Brew’s Quarter Century Project, we looked at a dozen incidents that defined tech as we know it today and asked the everlasting question: What happened, and where are we going?
2000
2001
US announces intention to leave Kyoto Protocol
The Segway initiated a wave of micromobility startups. What’s next?
2003
2004
Google launches Gmail, paving the way for workplace productivity tools.
2009
Google debuts its self-driving car project, later called Waymo
Looking for More?
We’ll be adding to our Quarter Century Project every month for all of 2025. Check back for additional stories or subscribe to Tech Brew for all of your industry needs.
Script Stuff!
Editorial
Executive Editor: Josh Sternberg
Managing Editor: Margarita Noriega
Editor: Annie Saunders
Editorial Operations: Ben Marx
Reporters: Patrick Kulp, Jordyn Grzelewski, Tricia Crimmins
Standards & Style Desk: Nicole Jones (Managing Editor), Kate Brandt (Copy Editor)
Design
Design Director: Alyssa Nassner
Art Director: Frank Scialabba
Designers: Anna Kim, Emily Parsons
Illustration: Jiawen Chen
Special Thanks To
Lance Holt, Abbie Winters